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2007 NAMMU AWARDS HIGHLIGHTS
Design Exchange – November 7th, 2007
2007
NAMMU AWARDS DEDICATED TO RICH RICHARDSON
A
standing ovation greeted the announcement that this year’s BEST OF
MAIL awards were being dedicated to the memory of Rich Richardson,
whose accomplishments for the direct marketing industry in Canada
qualify him as a legend, a builder and enabler of this community.
Richardson was also honored with the 2007 NAMMU Lifetime Achievement
Award.
BOS
TAKES TOP HONORS
The theme
of international espionage was so successful for “Operation
Switchpoint”, the judges awarded this campaign for Syngenta Crop
Protection Canada, Inc., the NAMMU Transaction Mail – Lettermail
Award. Bos’ delivery of a truly brilliant, simple, effective
direct mail piece, amazes with sheer creative force – and outstanding
results – also earning it the 2007 top honors: BEST OF THE BEST.
Sponsored by Canada Post Corporation, this top NAMMU award was
presented to the Bos team by Peter Melanson, President, Transaction
Mail.
CARMEN
TOTH: FIRST RECIPIENT OF DAVE TAYLOR AWARD
Frozen
doesn’t have to be a bad word: and Carmen Toth, Rapp Collins, a
division of DDB Canada, and the first winner of the DAVE TAYLOR AWARD
FOR COPYWRITING EXCELLENCE, sponsored by TCP Integrated Marketing,
proved it. The Unilever Canada, Knorr Frozen Launch direct mail
campaign, hit the podium twice, the first for the NAMMU Addressed
Admail, BTC, Packaged Goods Award. The smart, engaging play on words,
then convinced the special panel of copywriting judges, that Carmen
Toth was their first pick for the new copywriting award.
PROXIMITY TEAM NAMED 2007 ALL STARS
The Shaw
NFL Sunday Ticket Mailer, Shaw Communications, by Proximity Canada,
earned two NAMMU’s for a campaign that clearly scored a touchdown with
fans, and the judges! With this campaign, Proximity managed to excite
armchair football fans to sign up for pay-per-view games, well
exceeding all campaign objectives, capturing the NAMMU Addressed
Admail Award, BTC, Communications. The NAMMU judges then decided this
campaign demonstrated a truly effective collaboration of groups
working smoothly together, and awarded it the 2007 ALL STAR TEAM
AWARD: Creative, Strategy, Production: Proximity Canada; Data: Shaw
Communications; Mail Component Manufacturers: Sundog Printing; Value
Add Mailer: Sundog Printing.
DOMTAR, PITNEY BOWES AND TELUS WIN FIRST NAMMU ENVIRONMENTAL AWARDS
The NAMMU
Environmental Awards recognize values, leadership, innovation and
results achieved in making the mailing industry as environmentally
friendly as possible. NAMMU proudly recognizes those who enable the
success of great mail campaigns because of their earth-friendly and
outstanding environmental initiatives and practices.
The 2007
NAMMU Environmental Award winner for INNOVATION, is Domtar Corporation
for Domtar EarthChoice- high quality paper with a conscience.
The 2007
NAMMU Environmental Award winner for BEST MANAGEMENT PRACTICES, is
Pitney Bowes of Canada for Pitney Bowes Go Green Program – Reuse,
Remanufacture, Recycle.
The 2007
NAMMU Environmental Award for DIRECT MAIL CAMPAIGN – BTC, is TELUS
Corporation Tree Planting Initiative, BIMM Communications Group.
MOST
CREATIVE USE OF AN ENVELOPE
TELUS
Corporation and AMW Direct & Interactive scored high marks with the
judges for their Wireless Field
Ticketing
campaign, taking first prize with the NAMMU Addressed Admail Award,
BTB, Information Technology.
This
interactive invitation reinforced the TELUS “future is friendly”
branding, and won the NAMMU Brand
Reinforcement Award. The eye-catching, telescopic mailer clearly made
an impact on its energy sector target
market,
and the NAMMU judges, taking home the DMAT sponsored NAMMU Most
Creative Use of an Envelope
Award.
The
complete listing of the 2007 NAMMU Award Winners will be available at
www.nammu.org along with the
PartyAlbum.
More
information about the NAMMU Awards:
media@nammu.org |
MONDAY OCTOBER 22nd, 2007
2008 RATE CASE +
BACKGROUND
The first collaborative national rate case forum in September 2006
between Canada Post and the mailing industry was deemed an
unqualified success by participants, and set the stage for
continuing the approach in subsequent years. No major changes to the
format were made for the September 19th, 2007 forum, except for the
segment hosting by the new NAMMU Council structure. The pre-work
done by Council Chairs with their interested constituency(ies) on a
national level, grouped and prioritized issues for review with
Canada Post product specialists, and enabled strong focus to be held
throughout the discussions. This method also ensured follow-through
on outstanding issues by Council Chairs. Read more about NAMMU
Councils,
click here:
NEW
Following are highlights of each meeting segment. Dialogue/work is
ongoing and members are invited to contact the specific Council
Chair or
executive@nammu.org.
Overview 2008 Rate Case +
NAMMU President, Kathleen Rowe, highlighted several key points that,
when implemented, would have positive impact for the mailing
industry. She thanked the 2007 Corporate Sponsors not only for their
significant dollar support, but also for their dedication to
“getting it right.” “When we get it right, we build our industry, we
build our businesses, we grow profitable volumes for Canada Post.
It’s in our mutual self-interest to plan together, the objective of
this forum. We want to keep the medium of mail exciting, cutting
edge, relevant, and economically sustainable.” In her 2007 Progress
Report delivered at this session, the President included these
comments:
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The Canada
Post annual report format is improving for readers. Improvements
noted: Clear by product line, clear in strategic direction, clear
about capital investment plans, enabling the reader to understand
the perspective taken, whether they agree/ disagree with direction.
At the CPC Annual Meeting in St. John’s, NAMMU requested an
additional statement in Transaction Mail to ensure readers do not
assume that business mail is included in the Rate Cap Formula. |
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Membership
support of this second annual September Rate Case Forum, is a good
basis for enhancing the business rate setting model. NAMMU will next
propose this Forum be held in March, so that a collaborative preview
of proposed rates/specification changes could enable planning by all
parties for the subsequent year(s). |
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Direct
Mail/Direct Marketing is the engine to grow postal business. In
several recent interviews, the NAMMU Mail Marketing Council,VAM
Council, and Publications Mail Council each tabled their business
build initiatives (See DMN direct marketing news – August 2007;
Canadian PRINTER – September 2007.) One overriding barrier to growth
is the current Admail definition. The NAMMU Mail Marketing Council
will work with the Direct Marketing team at Canada Post and give
recommendations for change. |
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New
technology to replace/replenish aging plant infrastructure is a
significant investment for Canada Post, and is apparently going to
move ahead quickly. The President received assurances at the Canada
Post annual meeting, that the suggestion of re-inventing the Joint
Technical Committee (JTC) – or something similar – to ensure the
best outcome possible for industry and Canada Post, is going to be
acted on positively. |
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30g
threshold was removed initially to “grow the mail”. Are volumes
deteriorating following the weight split? The 30g issue is creating
more complexity in trying to isolate >30g mail. A transition
statement is required from Canada Post on the specifics of weight
component breakdown reporting plans. |
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Envelope
space is an option for promotion space, rather than additional
inserts. |
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Canada
Post is preparing a multi-year road map (3-5 years) which must have
input from knowledgable customers. |
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Are all
infrastructure improvements necessary? Why not provide meaningful
incentives and mailers will relieve CPC of some of this cost burden.
We can ship mail electronically to Vancouver, for example. Does it
make sense to produce and prepare mail locally? Mailing industry
participants agreed the necessity of input to CPC plans,
specifically through a revived JTC format. |
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How do we
deal with inconsistencies in RVU reaction and processes to same
issues? Specific instances will be tabled by the Transaction Mail
Council with
recommendations for solutions. |
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Process/notification of pricing and specification
change announcements: According to Canada Post: Approvals are not
received until the Spring, pricing for incentives dependant on
full letter rate. According to business: this is costing Canada
Post customer loyalty, and increasing frustration for business
users. The Transaction Mail Council has proposed a spring date for
the next Forum, preferring to hear a preview, and at least get
some sense as to where Canada Post is heading.
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Post-meeting
follow-through: Fiona Charlton confirmed SERP vendors are aware of the
container weight change and the technical specs for Presort were
adapted to read
22.7 kg.
Direct Mail/Direct Marketing
Due to unavoidable, last minute circumstances, the
Mail Marketing Council agreed to postpone its in-depth discussion on
Direct Marketing until a later date. With thanks to Dale Bemben for
reviewing the Admail pro forma presentation, and responding to
several questions. The non-increase to Ad Card pricing caused some
concern with the VAM community. Canada Post advised it was taking a
margin hit on print/production, postage would be at 2008 levels.
Dale also reviewed the potential impact of altering the BRM address
and/or postal code provided by CPC.
Click here to read the complete presentation:
Members will be advised of the rescheduled timing for this
discussion.
Publications/Catalogue Mail
Moderator: Jim Wiseman
(Transcontinental – RBW) Chairman, Publications Mail Council
Presenter: Dale Bemben, Product Manager,
Publications Mail
Click here for Publications Mail Council Wish List:
Click here for complete CPC presentation:
Discussion Highlights:
|
Participants agreed that many of the ideas presented by the
Publications Mail Council were easily transferable to other types of
mail. Discussion focused heavily on removing bureaucracy: audit at
source to avoid local entry; use of
customer records for billing purposes, and more. Successful US
models are available for review and will form a key agenda item for
this Council. |
|
Dale
Bemben advised subsequently that this Council and any other Council
that wanted to participate in a further discussion on these types of
issues, would need to include proper representation from all
functions impacted, along with the product line. The VAM Council and
Transaction Mail Council
each declared interest. |
|
The
Publications Mail Council has ongoing, constructive dialogue with
Canada Post and is the most successful example to date of developing
collaborative opportunities. |
VAM Council Perspective Moderator and Presenter:
Laura Artibello (Mailennium) Chairman, VAM Council
Discussion Highlights:
|
Patrick
Bartlett, General Manager, MSP/Sales Channel Management, spoke
informally to introduce himself, and the new role he is playing with
the VAM community. He has had discussions with Kathleen Rowe and
Laura Artibello, to familiarize himself with key VAM issues and
priorities. Patrick will be based in Toronto. |
|
A number
of items on the VAM Wish List relate to Direct Marketing and
business build opportunities. Laura will host a VAM Council session
in conjunction with the Direct Marketing review that needs to be
rescheduled. |
NEXT
Council Chairs will follow through on outstanding issues from their
segments and will publish interim reports. The Direct Marketing
segment will be rescheduled for this fall and members will be
notified of timing. Exit polls once again indicated positive
reaction to the format and effectiveness of this forum. Members can
offer additional comments to:
executive@nammu.org
Contacts:
Transaction Mail Council
seneil@hydro.mb.ca
Mail Marketing Council
executive@nammu.org
Publications Mail Council
wisemanj@transcontinental.ca
VAM Council
laura@mailenniumgroup.com
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MONDAYJULY 30th, 2007
INTRODUCING THE FIRST ANNUAL NAMMU ENVIRONMENTAL
AWARD
NAMMU is pleased to announce recognition of mailing
industry commitment to
environmentally friendly practices, processes,
technological or material developments, and mail campaigns. We have a
shared vision to be responsible stewards of planet Earth. The 2007
Environmental Awards will recognize values, leadership, innovation and
results achieved in making mail as environmentally friendly as
possible.
Showcase your leadership by entering for a NAMMU
Environmental Award:
·
Highlight achievements in reducing your
ecological footprint
·
Demonstrate good corporate citizenship
·
Impress customers and prospects with
your pro-active approach
There is no limit to the number of entries per
organization. Mail users, agencies,
vendors, developers, and suppliers are all eligible to
enter submissions.
Learn more and enter
one or both categories:
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