NAMMU Salutes 2008 Environmental Award Winners
Toronto, November 5…..The
NAMMU Awards annually celebrate excellence in marketing through the
mail, and the 2008 NAMMU Environmental Awards further distinguish
leadership, innovation, and results achieved in making the mailing
industry as environmentally friendly as possible. At the 2008NAMMU
Awards gala held November 4 at the Design Exchange, NAMMU President,
Kathleen Rowe, presented awards to three organizations whose
accomplishments met rigorous environmental criteria.
The 2008 NAMMU Environmental Award winner for
INNOVATION:
Pitney Bowes - The Environmental Impact of Mail: A
Baseline.
Sustainability is intrinsic to all Pitney Bowes’
corporate policies, programs and decision-making – and to the way they
measure the organization’s success. As part of this global industry
leadership, Pitney Bowes developed in June 2008, The Environmental
Impact of Mail: A Baseline, to help educate and establish best
practices for sustainability within the mailing industry. This thought
leadership initiative offers the mailing industry a baseline
assessment that pinpoints high carbon emitting areas in the life-
cycle of mail - and drives the focus for practical solutions to reduce
or eliminate. With the tabling of this important study, and practical
initiatives such as Ecowise, based on this research, Pitney Bowes sets
the benchmark and a foundation for the entire industry to follow. This
is the second NAMMU Environmental Award for
Pitney Bowes, the first in 2007 for Best Management Practices.
The 2008 NAMMU Environmental Award winner for MAIL
CAMPAIGN – BTB:
Pollution Probe – 2008 Clean Air Commute, agency: Rivet
To fulfill their own environmental promise, this
Pollution Probe mail campaign used the gold standard:
FSC certified paper, as well as vegetable-based inks,
recycled and distilled press chemicals, and targeted selectively to
avoid waste. The annual week-long Clean Air Commute is a competition
among GTA workplaces to make the biggest environmental impact. To
inspire more commuters to participate, companies were urged to fill
their ranks with “Clean Air Action Heroes” through engaging workplace
kits. Using vivid, comic-style graphics, this 2008 campaign exceeded
all expectations – a summer blockbuster.
The 2008 NAMMU Environmental Award winner for MAIL
CAMPAIGN – BTC:
My Visa Rewards Plus Rewards Catalogue for Vancity
Savings Credit Union, agency:
Carlson Marketing Canada
Caring for the environment is part of everything
Vancity does, from the Vancity EnviroFund that grants funds to local
green projects, to eco-friendly catalogue merchandise and promo items.
Every step of the My Visa Rewards Plus Rewards Catalogue had to be
consistent with the company’s sustainability practices: limited
product selection to keep it small and drive consumers online;
energy-saving tips; and encouragement to use points toward travel,
local experiences, gifts or the
charity of one’s choice. All this in vegetable ink on
FSC certified paper. The print catalogue succeeded in driving an
all-time high increase in web visits, reward redemptions and
registrations, with
as small an environmental impact as humanly possible.
In her remarks, the President congratulated the 2008
winners and noted “The NAMMU Environmental Awards are for
organizations that are setting new standards for smart environmental
practices in the mailing industry.” She also particularly acknowledged
the contribution of Dave Douglas, President, of
VisionQuest Environmental Strategies Corp., a national leader in
environmental sustainability support,
to the development and
integrity of these awards.
