TUESDAY JUNE 17, 2008
NAMMU Leads Consumer Awareness Program on
ECO-Friendly Initiatives
Toronto, June 16, 2008….Following the recent Board of
Directors’ meeting, NAMMU president, Kathleen Rowe, today reiterated
the strong commitment the Association has to the promotion and
consumer awareness of environmentally friendly mail. Pro consumer
choice, the Board of Directors realized some time ago that myths can
circulate and be simply accepted by consumers as credible, if the real
facts are not realistically and consistently presented.
“Our first step in addressing consumer awareness was
the launch of the NAMMU Environmental Awards” said Kathleen Rowe.
“This one act focused the mailing industry’s attention on the
necessity of publicizing and educating their customers about the
environmentally friendly choices available for their mailings, as well
as explaining the processes, practices and innovations that keep NAMMU
supplier-based businesses in the forefront of eco-friendly
developments” noted Rowe. The launch of the NAMMU Environmental Awards
was keyed to a series of member-focused presentations and updates at
the Chapter level, on “closing the loop” initiatives with consumers
about recycling, as well as corporate best practices in promoting and
purchasing environmentally-friendly products.
According to Rowe, the next step is the logical
progression to proactive consumer awareness. “We have the products, we
have the know-how, it is time to raise the positive profile of these
initiatives in a meaningful way to the general public. Along with the
publicity surrounding the 2008 Environmental Awards, the Association
will continue to feature this year member-focused education on
corporate best practices and options, and introduce the NAMMU logo to
consumers as the symbol of environmentally friendly behavior and
choices in mail campaigns.” The Association is committed to ensuring
the consumer has the right information to make an informed choice.
2007 NAMMU Environmental Award Winners
(click here)
Media Contact: Tel
416-977-3703
media@nammu.org
