THURSDAY DECEMBER
8, 2005
NAMMU TORONTO CHAPTER
SELECTS NEW DIRECTOR
The September 23rd NAMMU
Annual General Meeting held by videoconference from three
locations brought members together for important Association
business, including the election of directors. Ron Moss (Hbc)
stepped down as Toronto Chapter Director, and was honored by the
Board of Directors with the distinction of Honorary Life Time
Member for his important contribution. Newly-elected Craig
Porter (Mackenzie Financial) is Toronto Chapter Director, and
will host his first chapter meeting January 26, 2006. Mark your
calendars – the agenda will be out for this session in early
January.
SHIPPING AND DELIVERY SERVICE CHANGES
Customers will receive a
customized price book for price and service changes to be
effective January 16, 2006, for domestic and international
services specific to their Shipping and Delivery Services
Agreement with Canada Post. The Customer Guide has been amended
and can be viewed on the Canada Post website:
www.canadapost.ca/customer_guides.
POSTAGE METER REPLACEMENT PROGRAM ON TARGET
By December 2006, all postage
meters will use cutting-edge digital technology and inkjet
printing that will allow quicker, more accurate handling by
Canada Post employees and customers. According to Performance
(Oct/Nov 2005), the Postage Meter Replacement Program was
developed in co-operation with postage machine suppliers
Francotyp Postalia Canada Inc., Neopost Canada Inc., and Pitney
Bowes Canada to put machines that are more secure, more
convenient and easier to use into customers’ hands. Connie Read,
Director, Order to Cash Process Improvement, and lead for this
program, says customers will save time by not having to look up
prices or change date settings, and expense tracking will
provide an up-to-date tally of postage costs. Revenue generated
through postage meters accounts for approximately $1 billion of
the Corporation’s annual postage sales. This revenue will be
better protected through enhanced fraud-detection,
anti-tampering and online verification capabilities. Read also
states the data captured about customers’ meter usage will
assist market research and product development opportunities.
BEST PRACTICES WORKSHOP A HIT
Participants agreed: YOU vs
Inefficiencies! the first workshop in the series based on the
needs identified at the IMPACT 2006 forum, effectively
re-energized the dialogue between the mailing industry and
Canada Post on costly interface issues. This December 6th BEST
PRACTICES Workshop, surfaced irritants, mis-communications, and
missed opportunities, particularly on induction-related
activities. A three point plan of action presented during the
workshop recap called for: Before the fact activity, including a
properly mandated joint forum for ongoing dialogue; After the
fact activity such as the specific, focused workshops to follow
through on logically related issues grouped at this workshop;
Ongoing training and education programs for industry and Canada
Post to better understand the impact of change. The YOU vs
Inefficiencies! Workshop highlights will be provided to
participants and will also now be included in the summary IMPACT
2006 report. Timings of the follow-through workshops agreed will
be announced in early January.
DMAT HONOURS
DMAT President, Marilyn Stewart,
announced the 2005 Direct Marketer of The Year at the December
1st Christmas luncheon, and Rob Seccareccia, Vice-President,
Operation Development Digital Services, PLM Group Ltd., stepped
up to join an illustrious group of direct marketers so honored.
Nominees for this prestigious award are submitted by the
membership and final voting is by the DMAT Board of Directors.
Barry Pike, President and CEO, PLM Group Ltd. was on hand to
extend his congratulations, and was quoted by Stewart during her
presentation as acknowledging Rob has been an integral part of
the ongoing success of the PLM direct marketing division. (Click
on the PLM logo for
photos and complete text.)
The DMAT President’s Choice
Award recognizes outstanding achievement and contribution to the
industry and to the Direct Marketing Association of Toronto, and
is administered by the DMAT President. Peter Mosley, Peter
Mosley & Associates, was presented with the 2005 award by Debbie
Major, TDC Direct, the first recipient of this award. Along with
his highly supportive DMAT activities, Mosley is a faculty
member at Georgian College, The Canadian Marketing Association,
and a lecturer for the Schulich School of Business, York
University.
