FRIDAY DECEMBER 7, 2007

NOT SO CORNY: BOS TAKES TOP NAMMU AWARD
Corn spies, who knew? Bos did and created a theme of international espionage to promote OPERATION SWITCHPOINT, a full day conference for Canadian corn growers, by Syngenta Crop Protection Ltd. Not only did this intriguing interactive piece result in a packed conference hall and a huge lift in sales, it generated significant media coverage. According to Syngenta President, Jay Bradshaw, Bos delivered the most successful grower event in 25 years. And Peter Melanson, Senior Vice-President, Transaction Mail, delivered the top honors of the NAMMU Best of the Best Award to the delighted Bos team, November 7th at the Design Exchange. Great mail campaigns were honored at the 2007 NAMMU Awards, and the best in mail captured the prizes. Click here for campaign winners and after party photos:

DOMTAR PRESENTS ENVIRONMENTAL INNOVATION
Domtar Corporation, winner of the new NAMMU Environmental Award for INNOVATION, will bring their award winning green story to the Montreal Chapter members, December 13. The Domtar Corporation entry submitted by Andrew Tremblay, is Domtar EarthChoice “High quality paper with a conscience”, and the Chapter presentation will detail this corporation’s commitment to FSC certification for its managed forests and merchant operations. Click here for more information about the 2007 Environmental Awards:

Contact: jdg@videotron.ca to attend the presentation on December 13.

SYMANTEC COMPLETES VONTU ACQUISITION
Symantec Corporation announced completion of its Vontu Inc. acquisition. Vontu is the leader in data loss prevention (DLP) solutions that combine endpoint and network-based technology to accurately detect and automatically protect confidential data wherever it is stored or used. The purchase price for the transaction was $350 million. The acquisition will provide an important component of Symantec’s Security 2.0 vision, which shifts the focus of security from simply securing systems and devices to also protecting the information itself. Learn more: www.symantec.com

RFID AT CANADA POST
Steve Fulton, Director, Product Innovation, Canada Post, brought NAMMU members up to speed with Radio Frequency Identification (RFID) initiatives, at the November 22nd Toronto Chapter meeting. During the interactive, information session, Steve walked members through a variety of applications and potential uses. According to Fulton, RFID will pave the way for future business opportunities and innovation. Learn more about RFID initiatives, click here:

ROGERS EBILL ENHANCEMENTS
Rogers ebill design is no longer just a copy of a paper bill posted online. It offers enhanced features that allow customers to navigate their bill, prioritize what is important, download call records, and more. The new ebill is available to all subscribers at rogers.com or through Canada Post’s epost service. An online demo is posted at www.rogers.com/ebilldemo. According to Performance (December 2007) to develop the new ebill and promote it to subscribers, Rogers worked closely with Canada Post, and the SmartFlow Send Team, and developed a multi-channel marketing campaign to increase usage of ebill. A joint marketing campaign with Rogers planned for early 2008 is Canada Post’s largest ebill marketing initiative for a single customer. Tactics include promotional inserts in Rogers bill statements, targeted Admail, flyers at Rogers retail outlets, and online ads at rogers.com and canadapost.ca Rogers expects this campaign to help boost usage of the online bill up to 40 per cent within the next year.

AEROPLAN MEMBERS CAN OFFSET CARBON EMISSIONS
The Aeroplan customer loyalty program has launched a carbon-offset plan to let Aeroplan members offset the carbon emissions generated by reward travel. Members can redeem their miles for carbon-offset credits found in Aeroplan’s online activities and merchandise catalogue. At the end of each month, all the reward travel carbon-offset miles will be converted to dollars to contribute to the new, non-profit Carbon Reduction Fund. The Fund, in turn, backs energy efficiency and other environmental projects, the majority in Canada. Aeroplan reportedly has already contributed 2.5 million miles to the fund, and partners, American Express and CIBC, have reportedly added 4 million miles.

LIBRARY BOOK RATE PROGRAM UPDATE
Canada Post has announced the Library Book Rates in effect since 2005 will remain in place through 2008. Maintaining the Library Book Rate for another year will provide all stakeholders with a better opportunity to ensure that the library’s community concerns are understand and taken into consideration – and that the Library Book Rate continues to be available to eligible libraries in the future. To quantify the financial impact for Canada Post, participating libraries are using electronic shipping tools to capture specific data. The 2008 parcel services price book and quick reference charts, specific to each customer’s Parcel Services Agreement, are in the mail.