Tuesday November 11, 2003

WASN'T THAT A PARTY!
The Canadian mailing industry honored its own at the sold-out FIRST CLASS MAIL2003 NAMMU Mailing Industry Awards event, November 3. Already forecasted to (at least) double in size for 2004, this inaugural event hit all the high notes: Outstanding mail campaign entries; expert judging and process integrity; awards that rewarded the winners of stiff competition with a worthy reminder of their accomplishment. And YES, a great party hosting the industries best.

NAMMU thanks all those who contributed to the success of this event:
Branding and Execution:

Graffiti Direct & Interactive

Media Partners:

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Supremex

The KMR Group

Sponsorship:

The LGR Group

Judging:

Tiger North america Inc.

Irmco

Emma Warrillow & Associates

Alan Brodeur Consultancy

Carlson Marketing Group

AARM

Awards Guide:

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DMA RECAP: DESTINATION CANADA
DMA Booth 1758 NAMMU Central transported US and global mailers and suppliers to their largest, highly receptive and dramatically undermarketed by mail marketplace: CANADA. It was great an unqualified successstated Kathleen Rowe, NAMMU President. We met all of our objectives:*Showcased the Canadian marketplace and opportunities through frequent presentations and giveaway material right at the booth;*Showcased the Canadian supplier infrastructure and launched the NAMMU eBUYERS GUIDE CD as a takeaway from the booth; *Established NAMMU not only as a strong connection to the Canadian marketplace for mailers, but the resource to access at will for expertise in the Canadian as well as global mail channels; *Established an alliance with The Mailing and Fulfillment Services Association (MFSA), exploring additional services for NAMMU members and at minimum, expanding information access; and are in the process of discussion with DMA at their initiative;*Took away qualified leads, maintained contact and these leads are being distributed to the NAMMU supplier base.

The momentum of DESTINATION CANADA has been growing since its launch at IDEAlliance in March, and will continue as NAMMU selectively targets potential conference and trade show audiences, based on member feedback. It is also criticalRowe noted, that NAMMU not only maintain the momentum of DESTINATION CANADA, but that we report specific, quantifiable mailing acquisition successes.

This week, all NAMMU suppliers are being provided with the identical listing of qualified contacts and the area(s) of interest identified at DMA and in subsequent contacts. All NAMMU members will also receive the 2003 eBUYERS GUIDE CD.

NAMMU wishes to thank all those who contributed to the success of this DMA event:

Major Event Sponsor:

The KMR Group

Event Sponsor:

Canada Post Corporation

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NAMMU MEETINGS

Inaugural MSP COUNCIL Meeting: November 17, 1:00PM 3:30PM, Toronto. Industry members only. Agenda items include: Council Objectives;Competition and Fair Play Issues. Cost:$50., separate meeting announcement to follow with venue information.

Data Management Council Meeting: Agenda Item: AIP (Address Improvement Project). A technical workshop to cover all aspects of the Project, its impact for each mailing sector; what you need to be doing; PEI Results and next steps. Separate meeting announcement will follow with venue and timing. (Awaiting final analysis of PEI results which should be available this week) Contact: rowe@thekmrgroup.com

Toronto Chapter Meeting: December 11, South Central Plant, 8:30AM 2:30PM (includes lunch). Separate meeting announcement will follow with agenda. NOTE: Since this meeting takes place in a secure facility, pre-registration is a must by December 5.

Contact: ron.moss@hbc.com

Quebec City Chapter Meeting: December 12. Meeting announcement to follow. Special guest: Leigh-Ann Stanton, General Manager, Addressing Information Management. Topic: AIP update Contact: gprefontaine@caa-quebec.qc.ca

Montreal Chapter Meeting: December 10, 2003. Meeting announcement to follow. Contact: jgaumond@gazmet.com