WEDNESDAY  NOVEMBER 8, 2006

 

BIG WIN FOR ALTAMIRA AT 2006 NAMMU AWARDS

 

 

Toronto, November 1, 2006…AMW Direct & Interactive took home the Dimensional Addressed Admail, Financial Services award for their outstanding Altamira RRSP Campaign at the 2006 NAMMU Awards held November 1 at the Design Exchange.

 

The NAMMU jury also awarded this campaign the ALL STAR TEAM honors, to the delight of all those involved.

 

Altamira wanted to let more people know they have a better chance of fulfilling their retirement fantasy, if they start with the company’s smart and simple investment solution today.

 

AMW created a personal experience for the recipient. With clear, easy-to-understand language, and well-managed data, they created more than a few hundred compelling versions of a letter for highly customized packages. Further differentiating this brochure and sign-up program campaign, is the dimensional “pillow” packaging and its copy. The huge ROI and lift in gross sales well surpassed campaign objectives.

 

NAMMU President, Kathleen Rowe presented the award and commented: “The judges were unanimously high in their praise of this campaign and AMW Direct & Interactive deserves top honors. Congratulations to AMW and Altamira on a great achievement.”

 

The jury also awarded the Altamira RRSP Campaign the 2006 All Star Team honors as the final award of the evening.

 

Emma Warrillow, Emma Warrillow & Associates Inc., and NAMMU jury member, announced the win. “The All Star Team is an award that’s all about teamwork – and the difference it can make between good work and truly outstanding work. This award really reflects the contribution of all the players, and the excellence and commitment they all brought to every facet of the campaign. I am delighted to invite the whole Altamira RRSP Campaign team up to accept this award.”

 

Sharing the 2006 All Star Team honors and celebrating the achievements of a truly effective collaboration:

 

Agency: AMW Direct & Interactive

 

Data: Generation5, PLM Group,

 

Mail Component Manufacturers: PLM Group

 

Mail Service Provider: PLM Group

 

 

 

The complete listing of NAMMU 2006 Award winners is available from topten@nammu.org

Additional Information: Contact  media@nammu.org  416-977-3703

 

 

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