WEDNESDAY
NOVEMBER 8, 2006
NAMMU AWARDS
SPECIAL RECOGNITION TO ROGERS HOME PHONE RE-LAUNCH
Toronto,
November 1, 2006…Small space, big profits said “smart marketers”
to the NAMMU jury. The judges awarded Special Recognition in
Transaction Mail, to the statement envelope co-entry by Supremex
Inc. and Rogers Communications Inc., at the 2006 NAMMU Awards,
held November 1 at the Design Exchange.
Say “hello” to
a very smart way to use a piece of mail everyone already receives,
the monthly invoice.
An ad that
ties in with the entire home phone campaign on the back of the
envelope was the bright idea behind the Rogers Home Phone
Re-Launch Campaign. And it could easily, conveniently and
inexpensively maximize reach to existing subscribers in only the
right service locations, which translates to 100 per cent of
potential customers.
Creative is
simple, cost is minimal, return on investment is enormous. The
overwhelming reaction by customers is unprecedented, and the
campaign continues to generate enthusiastic response and
contribute to the bottom line. Say “hello” to success.
John
Stevenson, President, Information Concepts & Technology, and NAMMU
jury member, had this to say: “The judges liked this smart
marketing concept and this Rogers campaign. We awarded special
recognition in Transaction Mail this year, and next year we will
create a category focusing on the mail-based program that
generates the greatest relative return for minimal investment.
Through this campaign, Rogers Home Phone receives explosive growth
from the cross-selling initiative that features a novel way of
making an everyday billing envelope more like a billboard selling
a new offering.”
NAMMU
President, Kathleen Rowe, noted: “This is really smart marketing
and smart use of prime real estate. Congratulations to Rogers
Communications Inc. and Supremex Inc. for this award in
Transaction Mail.”
The complete
listing of NAMMU 2006 Award winners is available from
topten@nammu.org
Additional
Information: Contact
media@nammu.org 416-977-3703
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