WEDNESDAY
NOVEMBER 8, 2006
WOODBINE
ENTERTAINMENT RACES TO WIN AT 2006 NAMMU AWARDS
Toronto,
November 1, 2006…Nothing beat the excitement of the races as the
TCP Integrated Marketing entry for the Woodbine Entertainment
Group Horseplayer Interactive Campaign, won top honors in the
Addressed Admail, Hospitality/Entertainment Resuscitation Category
at the 2006 NAMMU’s, held November 1 at the Design Exchange.
In this
campaign to an audience of lapsed bettors, TCP imaginatively and
effectively communicated the exhilarating thrill of the win, built
fresh interest and reinforced Woodbine’s position as the country’s
top best bet. The offer was a chance to win big, of course!
Mailennium
President, Laura Artibello, an Awards Event Major Sponsor,
presented the award and noted: ”The campaign has great copy, smart
interactive sticky notes announcing extra benefits, and lots of
good offers. TCP Integrated Marketing significantly reactivated
accounts, boosted the bottom line and helped Woodbine win big –
all on a very small budget!”
NAMMU
President, Kathleen Rowe, said: “Great imagination, strategy,
creative, copy and execution combined for this win.
Congratulations TCP Integrated Marketing and Woodbine
Entertainment!”
The complete
listing of NAMMU 2006 Award winners is available from
topten@nammu.org
Additional
Information: Contact
media@nammu.org 416-977-3703
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