WEDNESDAY  NOVEMBER 8, 2006

 NAMMU REACTION A WIN FOR FORD FUSION

Toronto, November 1, 2006…The Wunderman entry for Most Creative Use of an Envelope topped that awards category and took the prize for their Ford Fusion - Create a Reaction Campaign, at the 2006 NAMMU Awards held November 1 at the Design Exchange.

With the launch of the 2006 Fusion, Ford Motor Company of Canada, wanted to generate sales and also tread new territory with the consumer. The company aimed to create a perception of Ford as a true automotive innovator. Leveraging the message: “Fusion – Create a Reaction”, the creative challenge was to engage and involve the reader with a direct mail piece.

The piece de resistance was the envelope. Using thermal ink to mask the photograph of the car, Wunderman through PLM Group and Supremex Inc., created an intriguing, tactile, interactive ploy: when readers place their hands over the heat-sensitive ink, they unveil the new car and literally “create a reaction.” The mailer pulled an incredible response to high-potential prospects and Ford owners. The NAMMU jury reacted with a unanimous win for this campaign.

The 2006 NAMMU Award was presented by DMATsponsor representative, Paul Allamby, President, Padulo Integrated Advertising, and DMAT Director of Education. Allamby noted “It is my pleasure to present the award that represents a cornerstone of the direct mail industry.”

NAMMU President, Kathleen Rowe, said “A great concept, wonderful execution and truly impressive results.

Congratulations to Wunderman on this outstanding entry.”

The complete listing of NAMMU 2006 Award winners is available from topten@nammu.org

Additional Information: Contact  media@nammu.org or 416-977-3703