Tuesday November 4, 2003

The First Class Mail2003 NAMMU Mailing Industry Awards event celebrated the winning mail campaigns in a sold-out industry event November 3.

Quality of the entries was excellent and we set the judging standards very high noted Tony Keenan, President and CEO, Tiger North America Inc., who served as head judge for the awards. Keenan added: The winners of these first mailing industry awards have each done an excellent job, and they stand out from very worthy competitors.

Winning Campaigns:

Allstream Corporation: Publicis Dialog; PLM Group American Express Mid-Market Direct Mail: Lowe RMP; AMEX Grand & Toy Dotcom Conversion: Graffiti Direct & Interactive; Comedi RBC Royal Rewards: Carlson Marketing Group; PLM Group Shoppers Optimum New MomProgram: Blitz Direct, Data & Promotion; PLM Group(two category winner) Shoppers Optimum Local Area Marketing Program: Blitz Direct, Data & Promotion; PLM Group TD Canada Trust Chequing/Savings DM Champion Package: Response Innovations; Sourcelink; St. Joseph; Thorn Press; Innova Envelope

The BEST OF THE BEST Award judged the best entry of all submissions and sponsored in 2003 by Canada Post Corporation: Shoppers Optimum New MomProgram.

Eric Pascoe, Vice-President, Bowe Bell & Howell Ltd. noted: When it came time for the ALL STAR TEAM selections, the judges awarded the distinction to members of the Shoppers Optimum campaign entries. Each entry by this team whether selected for an award or not simply stood out well in strategy and execution from the competition.

Winners: Blitz Direct, Data & Promotion; PLM Group.

The special award for the 2003 Mailing Industry Issues Managementwas presented to the Hon. Andre Ouellet, P.C., Q.C., President and CEO, Canada Post Corporation, by NAMMU President, Kathleen Rowe. In her remarks, Rowe stated: There is simply no other pick for this award this year. One individual had to weigh all the factors - human and business concerns for this Crown Corporation as well as the legitimate demands of an already fragile Canadian mailing industry, employing over 500 thousand people. Although great credit is given to all parties involved in this ground breaking negotiated settlement, this individual held the two parties at the table. The Hon. Andre Ouellet wins this award for his own campaign: BUSINESS AS USUAL.

NAMMU is the voice of the Canadian mailing industry and represents the business interests of end users and the supplier infrastructure. The 2003 NAMMU Mailing Industry Awards celebrate excellence in campaigns and results achieved through the dominant use of the mail channel

Contacts:

Event Program and complete Winners Listing: mark@dmn.ca
News About NAMMU: media@nammu.org