THURSDAY NOVEMBER 3, 2005
AIR FRANCE FLIES HIGH AT 2005 NAMMU’s
Toronto,
November 2, 2005…..Rapp Collins Worldwide – the direct response and
customer relationship marketing arm of DDB Canada - took home
Lettermail and Addressed Admail Awards for their outstanding Air
France campaigns. NAMMU judges also awarded the ALL STAR TEAM honors
to all those involved in both campaigns.
The Air France
(business to business) Lettermail entry: Air France – Firms DM was
the first major award of the evening.
Air France and
Rapp Collins earned their second trip to the podium with a campaign
focused on the renewal, refreshment, rejuvenation and luxury to be
enjoyed while flying Air France. The judges rewarded this
outstanding effort with the Addressed Admail – Relationship Building
award.
Tony Keenan,
Chairman, SBS Sears Business solutions, brought everyone back to
centre stage with the All Star Team announcement: “I’m delighted to
present an award that is all about teamwork – and the difference it
can make between good work and truly outstanding work. Let’s
celebrate the achievements of Air France and Rapp Collins Worldwide,
for their consistently fantastic collaboration and results.”
The NAMMU All
Star Team awards reflect the contribution of all the players, and
the excellence and commitment they bring to every facet of a
campaign. Presenting the 2005 All Stars:
Campaigns: Air
France – Firms DM, Air France Biotherm Campaign Strategy, Creative,
Copy, Production: Rapp Collins Worldwide
Data: Air France
Mail Component
Manufacturer: Guild Productions
Value Add
Mailers: Clixx Direct, SourceLink
For a complete
listing of 2005 NAMMU Awards:
topten@nammu.org
NAMMU is the voice of the Canadian mailing industry
representing the business interests of end users and the supplier
infrastructure, from concept to execution. The Canadian Mailing
industry represents more than 500 thousand jobs and >85 percent of
the revenue and volume of Canada Post Corporation, as well as a
significant portion of other distributors’ revenues. The NAMMU
Mailing Industry Awards annually celebrate and reward excellence in
the dominant use of the mail channel.
www.nammu.org
The PENTE Corporation is an
independent direct marketing agency based in Toronto, Ontario. As
specialists in data –driven variable communication programs as well
as traditional direct response disciplines, The PENTE Corporation
plans and executes programs using some of the most advanced
strategies and techniques available to marketers today. As a
creative boutique, The PENTE Corporation produces award-winning work
that consistently drives sales for its clients.
www.wiredpente.com
