KEENAN RECOGNIZED FOR OUTSTANDING CONTRIBUTION

Toronto, October 27, 2004…..Tony Keenan was honored for his outstanding contribution to the direct mail channel at the 2004 NAMMU Mailing Industry Awards. A popular choice, the well wishers cheered when his name was announced and Tony was appreciative, declaring himself “surprised” by the award.

In her remarks, NAMMU President, Kathleen Rowe, noted: “For the Canadian mailing industry, it’s all about that MAIL moment – the point when someone makes the decision to open that mail piece, read, take action. This individual has done so much to take our industry even further, to lend more credibility, and to integrate that MAIL moment with smart marketing and smarter technology to gain ever greater results.”

Tony Keenan is now chairman of Sears Business Solutions, and is a lifelong direct marketer. Among others, he has served Postlinx, Regal Greetings and Gifts, MDC Direct Marketing and Home Shopping, World Book Encyclopedia, Tiger North America Inc., Livre Loisirs Ltee. His industry contribution is stellar. Tony has provided leadership to the Canadian Marketing Association and The Direct Marketing Association of Toronto, and is currently Vice-Chairman of the Association for the Advancement of Relationship Marketing.

“We are honored that Tony provided leadership as the Head Judge for the ground-breaking inaugural year, as well as this second year of the NAMMU Mailing Industry Awards. He set the standard. Thank you Tony!” concluded Rowe. “With this award we acknowledge Tony Keenan for his outstanding contribution in raising the bar for the entire industry.”

 

The National Association of Major Mail Users (NAMMU) is the voice of the Canadian mailing industry, representing the business interests of end users and the supplier infrastructure. The Canadian mailing industry employs 500M professionals across all major business sectors.
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