ACTION:

All mailers need to have an Address Accuracy statement prepared in October 2003. This AA rating statement will hold until September 2005. AA degradation is anticipated as AIP is implemented and this is the only way to avoid penalties. NAMMU will begin a series of monthly AIP sessions in November to ensure this project is a win-win for CPC and the mailing industry. Cost aside, quality of data is crucial to mailers who will not easily change address records for long standing customers. As with AA, NAMMU will establish a benchmark of awareness, understanding and preparedness for the proposed 2005 rollout of this project. NAMMU will work closely with Canada Post to establish and quantify benefits for the customer/user. This is paramount in building a case for change within the customers organization.

Leigh-Ann is committed to the delivery of a high quality, all Canada address file. NAMMU supports the concept and will bring whatever industry assistance is needed to the table to ensure practicality, and that business needs are specific, clear and included realistically in time line planning.
 

AIP: CORPORATE CHECKLIST
Leading the discussion on potential industry impact at the Data Management forum, Ian Mooney (PRISM Data Services) reviewed his take from a large volume usersperspective as well as his recommendations for action by customers at this point. CLICK HERE to review the formal presentation.
 

In summary:

At a corporate level, establish who uses the address data and for that matter who uses the SERP software for any application. Ensure all impacted areas are aware of AIP. Verify whose responsibility it is to understand and manage the change, particularly with outsourcing on the rise. For many customers, AIP could have the same if not greater impact as Y2K. Resources and commitment will be issues. Legacy systems may have address management support systems written in COBOL and there is a shortage of people who know this language. It will pay to examine the impact of potential field size changes, particularly for municipalities, as well as increased size of directories.

ACTION:

There will be a corporate impact to this project. Why not forward this bulletin and its attachments to all areas you think could be impacted? When the NAMMU benchmark survey comes out in November, you will then be prepared to respond with your organizations issues and concerns.

BOOTH 1758: NAMMU CENTRAL AT DMA
NAMMU will be front and centre for the Canadian mailing industry at the DMA in Orlando, October 11-14, presenting DESTINATION CANADA. Promoting the Canadian mailing industry, bringing work and mail volume to Canada, DESTINATION CANADA has ambitious targets. The NAMMU booth will showcase the best the Canadian mailing industry has to offer and will launch the first release of the NAMMU eBUYERS GUIDE.

We thank our corporate sponsors, as well as our major event sponsor, Canada Post Corporation, for their support of this important initiative. Stop by Booth 1758 and see DESTINATION CANADA in action