FRIDAY AUGUST 24, 2007

2008 RATE CASE PLUS+
Registration is now open for the September 19 NAMMU National Forum:
2008 Rate Case Review Plus+ New Ideas That Matter. A vital session you won’t want to miss, this year’s forum mirrors the productive format introduced in 2007, and adds even more opportunity for idea exchange. All major postal products and services that enhance and impact your business model are tabled. Maximum opportunity for dialogue, and discussion about new ideas that matter to you. Registration required by September 14. Learn more, click here: Registration: click here

CANADA POST APPOINTMENTS
Stewart Bacon, Senior Vice-President, Marketing, Sales and Service, recently announced two new appointments to his team.

Kathryn Haley is Vice-President, Marketing. Kathryn will be responsible for implementing an integrated, strategic marketing framework, that informs the marketing requirements and synchronizes and aligns the marketing activities of each of the Lines of Business, and of all Canada Post sales channels. In collaboration with Robert Waite, Senior Vice-President, Stakeholder Relations and Brand, she will develop brand initiatives and advertising programs that support efforts to enhance the “customer experience.” Kathryn will also work with the Customer Service team to foster and implement a strong “service culture” across the entire company. Kathryn joins Canada Post from Allianz Group where she held the position of Senior Vice-President and Global Leader, Customer Focus.

Patrick Bartlett is General Manager, MSP/Sales Channel Management. Patrick will manage Canada Post’s relationship with the mail service industry and with individual mail service providers and Value Add Mailers (VAM) with the objective of building strong, mutually beneficial alliances with the important customer segment. He will also support Canada Post’s growth strategies by working with the Lines of Business to develop and implement additional sales channels to complement existing Retail and Commercial sales channels. Patrick joined Canada Post in 1996 and his most recent roles
are General Manager, Catalogue Strategy and Borderfree; and General Manager, Direct Marketing.

PLM BOARD RECOMMENDS ACCEPTANCE OF TRANSCONTINENTAL BID
Transcontinental Inc. and PLM Group Ltd. announced that Transcontinental has agreed to make a takeover bid to the shareholders of PLM, Canada’s fourth largest printer. PLM has 470 employees in four facilities in the Greater Toronto Area. In 2006, PLM reported revenues of $126 million. After consultation with its financial and outside advisors, the PLM Board of Directors has determined the price per share is fair, and is recommending that PLM shareholders accept the offer of Transcontinental. The offer is subject to usual conditions, including the deposit of 66 2/3 per cent of shares outstanding and obtaining regulatory approvals. The transaction is expected to close in October 2007. Learn more: www.transcontinental.com

Luc Desjardins, President and CEO of Transcontinental, said: “PLM is regarded highly by businesses, marketing firms and advertising agencies in Canada. With PLM, we will become a leader in Canada’s direct marketing industry, a fast-growing segment where Transcontinental is already a major player in the United States; PLM will also complement our product and service offering in the Greater Toronto Area.”

“This transaction provides outstanding value for the shareholders of PLM and reflects the true value of the company we have built together over the past 19 years. PLM has built a reputation for providing leading edge technology for its customers and backing it up with the best customer support in the industry.” said Barry Pike, founder and Chairman of the Board, and Chief Executive Officer of PLM. Pike added: “As an integral part of the direct mail segment of Transcontinental, PLM will continue to provide these same services and will have the resources required to expand in the future to meet the future growing needs of its customers in this dynamic and expanding segment of the print market.”

QUEBECOR NAMES PRESIDENT DIRECT MARKETING SOLUTIONS
Quebecor World announced the appointment of Hughes Bakewell as President of the Direct Marketing Solutions Business. Wes Lucas, President and CEO, Quebecor World Inc. said: “Hughes is an important addition to our leadership team. He has a proven track record in growing marketing intensive businesses.” Before joining Quebecor World, Bakewell most recently served as Vice-President Marketing at Quest Diagnostics Inc. Quebecor World’s Direct Marketing Solutions Business is an industry leader in direct mail marketing and advertising solutions, offering a wide variety of response oriented products from traditional direct mail packages to customized mailers, personalized catalogues, promotional games and other media products to deliver integrated marketing campaigns. Quebecor World provides marketing and advertising solutions to a wide range of companies in a host of industries, including financial services, telecommunications, retail, consumer packaged goods, and publishing. Learn more:
www.quebecorworld.com

SORTED – DIRECT SUCCESS
SORTED is the print magazine available from Canada Post that showcases where companies have generated impressive returns on investments with direct advertising. Case studies include Mountain Equipment Co-op, an iconic Canadian brand, that grew annual sales to over $200 million with little marketing, except for direct. Case studies reveal how direct is used to acquire and keep customers, direct success stories from large and small companies learning to leverage the power of direct. Learn more and register for your free copy of SORTED – DIRECT SUCCESS: www.canadapost.ca