THURSDAY AUGUST 2, 2007

SHOWCASE YOUR LEADERSHIP
With the launch of the 2007 Environmental Awards, NAMMU proudly recognizes those in the mailing industry who inspire us all to move forward because of their outstanding environmental initiatives. There is no limit to the number of entries per organization. Mail users, agencies, vendors, developers, and suppliers are all eligible to enter submissions. We have a shared vision to be responsible stewards of planet Earth. These awards will recognize values, leadership, innovation and results achieved in making mail as environmentally friendly as possible.

Highlight your achievements in reducing your ecological footprint! Click here to learn more about the Environmental Awards: Click here to view Awards microsite:

2008 RATE CASE AND MORE
The NAMMU National Forum to review and discuss the January 2008 rate and specification changes - and more - across all major mail products is being held September 19 at the Metropolitan Hotel, Toronto. Exit polls from last year’s session indicated a highly favorable reaction from both industry and Canada Post participants to the meeting format and dialogue. Receptivity was high for new ideas, usually a key factor in participant satisfaction levels. Follow-through on most of the ideas presented was good with some unevenness noted on Lettermail issues by the Transaction Mail Council. The NAMMU National Councils are preparing input from their constituencies and the agenda, presenters, and meeting details with registration information will be provided to members by end August. The successful meeting format will remain essentially the same with minor adjustments to enhance the flow and opportunity for idea exchange. Members are invited to extend an invitation to others in their own organization who would benefit from the discussions, or another organization that can contribute to or benefit from the discussion.

IBM BUYS DATAMIRROR
IBM Corp. has entered an agreement to buy Markham-based DataMirror Corp. for reportedly Cndn$170-million, in an all cash deal. DataMirror is a provider of technology that identifies and captures data that has been added, updated or deleted and allows the changed data to be delivered in real time to processes, applications and databases, ensuring that continuous, accurate and trusted information is available for decision making. For example, with DataMirror technology, a telecommunications company’s billing system information can be integrated into customer resource management systems for a near real-time view of customers. The acquisition is subject to shareholder and regulatory approvals and customary closing conditions. It is anticipated to close in the third calendar quarter of 2007. Learn more: click here

THE MAGAZINE IN THE AGE OF THE INTERNET
Speaking to a packed luncheon meeting at MAGS U, Isabelle Marcoux, Vice-President, Corporate Development, Transcontinental Inc., fully engaged her audience with her savvy views on print magazines in the age of the Internet. Proceeding through a series of statements that outlined and supported her positive view on the future of the magazine industry, Marcoux made it clear the magazine “must continually adjust to the market.” Right from the outset, she stated she disagreed with those who say the magazine in its printed form is headed for extinction. “It’s all about evolution.” according to Marcoux. She made three key points: The Magazine industry is not in danger; she firmly believes in the future of the print magazine; publishers must now offer multiple platforms to readers and advertisers. Learn more: click here

CANADIANS ON THE MOVE QUICK TO SPEND
A survey conducted by Leger Marketing for Canada Post, says Canadians spend an average of $7,500. when moving. The survey indicates Canadians are more likely than at any other time to spend on redecorating, refurbishing or simply buying a new vehicle, in some cases doing all three. Canada Post hired Leger Marketing to better understand the buying habits of people moving so that Canadian businesses could target their advertising dollars more effectively. The research also showed that among respondents, the majority of purchases are made in the three months after people move, while the most money spent is in the 9-12 month period following a move. Learn more: click here
 

 

 

 

 

 

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