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MONDAY MARCH 20, 2006

 

Dear NAMMU Member and Mailing Industry Colleague:

Several NAMMU members have voiced concerns about the growing media involvement by Canada Post and its major union, the Canadian Union of Postal Workers (CUPW), in the dispute over the Quebec City plant closing.

Two points have been raised by members: the first about the status of NAMMU issues with respect to the closing; the second about the negativity for all stakeholders of this choice of forum.

NAMMU members and their business interests are well represented by the Quebec City chapter and Montreal chapter membership and their national Board directors. They have

presented and continue to present any significant drawbacks from the user perspective through these chapters, and where possible, describe positive alternatives. Without interfering in the sensitive discussions between Canada Post and its employees on this

topic, NAMMU has nevertheless introduced the business stakeholder perspective to the equation.

NAMMU has every reason to believe the Corporation and its employees have the business maturity to resolve these difficulties in a constructive and appropriate forum. The credibility of the mail channel with the public as a stable, viable communication medium is at stake, as are all our livelihoods. Together, we need to tell the positive story about the mail channel, work together to increase volumes and attract new customers to this vital medium.

Today we have invited the parties to consider the significant business risk of continued media involvement, and emphasized the potential for a more positive outcome possibly lies in direct discussion and negotiation. Members with additional questions/comments are welcome to contact the NAMMU executive: executive@nammu.org

 

Sincerely,

Kathleen Rowe
President

 

NAMMU is the voice of the Canadian mailing industry representing the business interests of end users and the supplier infrastructure, from concept to execution. The Canadian Mailing industry represents more than 500 thousand jobs and >85 percent of the revenue and volume of Canada Post Corporation, as well as a significant portion of other distributors’ revenues. The NAMMU Mailing Industry Awards annually celebrate and reward excellence in the dominant use of the mail channel. www.nammu.org

The PENTE Corporation is an independent direct marketing agency based in Toronto, Ontario. As specialists in data –driven variable communication programs as well as traditional direct response disciplines, The PENTE Corporation plans and executes programs using some of the most advanced strategies and techniques available to marketers today. As a creative boutique, The PENTE Corporation produces award-winning work that consistently drives sales for its clients. www.wiredpente.com

 

 

 

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