TUESDAY JANUARY 29, 2008
COUGAR IN FLAGSHIP POSITION
Domtar recently announced that
Cougar, their premium uncoated printing paper, is now FSC certified.
The FSC certification – in addition to the paper’s 10 per cent
post-consumer fiber content and SFI certification – promotes Cougar
to the flagship position of Domtar’s EarthChoice family of papers.
To demonstrate a mutual commitment to conservation, Domtar will make
an annual contribution of $275,000. to World Wildlife Fund (WWF.)
Users will find the well-known WWF panda logo on Cougar products.
Learn more:
www.domtarearthchoice.com
ACCENTURE SURVEY: CONSUMER EXPECTATIONS HIGH
According to an international survey by management consultancy
Accenture, companies that don’t invest in customer service risk
losing clients as consumer expectations evolve faster than firms’
ability to meet them. Reported in The Gazette (Business, R. Rocha,
January 8, 2008) the Accenture on-line survey done in Canada,
Australia, Brazil, China, U.S., Britain and France, says more
consumers expect faster service and problems to be resolved with a
single call. Canadians are among the more demanding customers – 60
per cent expect service representatives to spend more time answering
questions, compared with the 54 per cent global average; and 58 per
cent expect rewards for being a good customer. One quarter of
Canadian customers switched stores because of service
dissatisfaction, followed by banks at 16 per cent, and Internet
service providers at 14 per cent. Canadians are also among the more
loyal clients, with nearly 80 per cent much more inclined to stay
with a company that offers good service, compared with the 77 per
cent global average. Learn more:
www.accenture.com
ZOOMER LAUNCHED BY ZNAIMER
Moses Znaimer recently completed the takeover of the company that
publishes CARP, the magazine for the 50-plus. Znaimer will launch a
new Canadian fashion and lifestyle magazine for Baby Boomers, ZOOMER.
CARP is expected to continue publishing, though it may change
formats. According to a report in the National Post (Arts & Life,
January 8, 2008) Suzanne Boyd, the former editor of FLARE magazine,
will take the helm. Learn more:
www.classical963.com
TELUS COMPLETES EMERGIS ACQUISITION
Telus Corp. completed its acquisition of Emergis Inc., an IT leader
in Canada that focuses on the health and financial services sector,
developing and managing solutions that automate transactions and the
secure exchange of information. Emergis delivers solutions to major
insurance companies, financial institutions, government agencies,
large corporations, among others. According to Emergis, the
acquisition better positions the organization to lead the
development of electronic solutions for the healthcare and financial
services industries. Learn more:
www.emergis.com
TRANSCONTINENTAL DOES MORE
AGAIN
Transcontinental recently announced it will introduce a French
edition of MORE magazine which targets the 40+ women’s demographic,
in fall 2008. The as yet unnamed French edition will be headed by
Sylvie Poirier, currently editor-in-chief of ELLE QUEBEC. The
English Canadian edition of MORE magazine, first published in March
2007, doubled predictions, and subscriber copies reached over 80,000
per issue. Learn more:
www.transcontinental.com
FINANCIAL STRATEGIES EXECUTIVE BRIEFING
The NAMMU Toronto Chapter has added a third round table for its
popular concurrent Executive Briefings Session on January 31, to be
hosted by Norman Raschkowan, Chief Investment Officer, Mackenzie
Financial Corporation. See Raschkowan’s 2008 Financial Outlook at
www.mackenziefinancial.com
Register now to learn key
financial strategies for Canadian business at this new Executive
Briefing. Meeting information:
click here Registration.
Note: Seating is limited.
MONTREAL CHAPTER HOSTS VAM PRESENTATION
The Montreal Chapter will include a Value Add Mailer (VAM)
presentation and discussion with Patrick Bartlett, General Manager,
Canada Post Corporation, at the next Chapter meeting on February
5th. Bartlett will present the mandate of his new organization,
including a partnership program and consultation process. Interested
members are asked to confirm attendance with Jean Gaumond. Contact:
jdg@videotron.ca
