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Data Cleansing

Merge Purge/Duplicate Identification

Merge/Purge is the process that identifies and isolates duplicate records within databases. The identification of these duplicate records through a matching strategy can be based on one field, multiple fields, and/or a subset of each field. DataFix offers merge/purge and duplicate identification services ranging from basic consumer lists to some of the most complicated business to business files. We customize a solution to meet varying customers’ needs.

Duplicate Identification process will help to eliminate data redundancy, thereby reducing costs associated with duplicate mailings to the same source.