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Data Cleansing

Benefits

Numerous benefits can be derived from a data cleansing process. For example:

• A database with accurate and consistent records -- Accurate addresses equates to improved response rates that could result in increased revenue
• Address Standardization and move information can be applied to your database prior to a mailing
• The amount of mail that may be undeliverable, returned or delayed is reduced
• Changes are electronic vs. manual intervention (a time consuming and costly process)
• Cost savings and possible postal incentives
• Correct information = quick and reliable results